Art Architecture Photography Books

Another outstanding and informative piece from the team at Creativity. An array of clever advertising and tasteful design solutions brought together into one exhilarating publication. A perfect reference guide of ideas and inspiration for the student or practicing professional.

This book was a real waste. It wasn't what I expected. As a graphic designer, I felt that much of the information was too basic. Don't waste your money.

There are perhaps 7-8 really good "annuals" that show great creative work. The Creativity Annual stands out from the rest in that it doesn't just show work from New York, Chicago, and Los Angeles. This 29th Creativity Annual includes work from 40 countries around the world, and from many places in the United States.

The result is that you will see work in the Creativity Annual that you won't see anywhere else. The good annuals all serve a similar purpose, and that is to show what's new and fresh in the advertising and design world, and to give creative people a "springboard" for their own ideas. This Creative Annual is full of fantastic, cutting-edge ideas. If you get only one idea from this book, it's a steal.... Not only is this a great book, it's also a bargain.

Every designer I knew often thumbs through the big "annuals" such as Graphic, the New Art Directors Annual, One Show, AIGA, etc. These books all show great new work that is often the inspiration for just the idea that one is trying to generate.

Creativity 29 ranks with the best annuals available. Yet, it is different from the others. How? Look through all of the other annuals (I buy ALL of them, every year), and you see a lot of the same work. The same agencies and design firms seem to have their work in all of the annuals. And - many of them are in Creativity as well. But Creativity has one big difference: each year, the Creativity Annual gets entries from 40 or so countries around the world. So, there is a global influence that doesn't appear in most of the other annuals. Another big difference for Creativity is that you can find work inside from places in the United States where the "New York" annuals don't seem to now exist. Who would think that one of the best design firms in the nation is in Seattle? Who would expect to find great creative work coming out of Phoenix? Creativity regularly has great work from more than 30 states. This is work - world class work - that simply isn't seen in the annuals with what some see as a "New York bias." If you want inspiration on creative ideas literally from all over the world -- Creativity 29 is where to find it. In addition, the printing and production quality are first class. Better still, Creativity's price is far better than the other major annuals.