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Business Money Books sorted by Bestselling .

Business Money
Monster Stocks: How They Set Up, Run Up, Top and Make You Money
Published in Hardcover by McGraw-Hill (2007-10-15)
Author: John Boik
List price: $29.95
New price: $9.95
Used price: $8.96

Average review score:

Great Stock Market Book
Helpful Votes: 1 out of 1 total.
Review Date: 2008-09-05
John Boik presents a well thought out method for acquiring wealth. The big money he claims is made in finding those few companies who can change the world. If an investor can recognize these monster stocks and manage them correctly, the result will be life changing wealth. Boik gives the reader a history lesson--that all monster stocks display the same characteristics just the names of the companies and their symbols change.

Practical Rules for Growth Stock Investing.
Helpful Votes: 1 out of 1 total.
Review Date: 2008-08-13
Boik's term "Monster Stocks" refers to stocks that have at least doubled in price within 18 months. This book describes the practical application of a set of rules for identifying and profiting from such high-growth stocks. These rules involve criteria both for a stock's fundamentals, and subtle details of price and volume action of the stock and of the general market.

What I liked about the book is that it profiles about 30 such stocks as brief case studies, which include the chart basing setups that may have been evident, key points and characteristics of corrections during the stock's growth, and indications that presaged of the end of their run-ups. These are accompanied with annotated charts of relevant market indices and of the stocks profiled. The attendant commentary on these particular growth stocks and the events in the markets allowed me to learn by comparing the rules to how I would have reacted in the same situation. Most of the examples occur during the period 1996 through 2006.

Much of the methodology aligns with and makes mention of the Investor's Business Daily rules as described in their educational material and in Bill O'Neil's books. This book builds on IBD's teachings in that it uses the methods to focus on the special case of stocks that at least double in price including the psychological challenges, buying and pyramiding tactics, and the significance of moving-average support.

Boik describes methods that are relatively simple, but adds that the attention to detail and discipline required is not easy. I know from experience that many of us will find it difficult to make a large commitment to a high-growth stock, at least in its early stages, because the characteristics go against much of the conventional wisdom. Many investors will sell such a stock when it makes violent corrections - only to watch it make new highs soon thereafter. Similarly, it takes great discipline to act on the various warning signs and sell even though the stock is making successive new highs and the fundamentals have never been better. Boik does a reasonable job of explaining the details of what to observe, and rules by which to buy, add more, sell or hold these stocks through such observations. Among other things, the rules limit your risk and provide assurance when holding such stocks during their growth phase.

The book concludes with a Monster Stock finding and handling template, and a summary of the Monster Stock rules.

A criticism that led me to rate this book four stars instead of five was that the writing style tended to be wordy and repetitive, making the book longer than it needed to be. Also, the graphics were sometimes difficult to follow, and required some study before I was able to relate them to the text. I was able to endure this however, and found a lot of valuable content.

I can also recommend the following to those wanting more on growth stock investing:

The Zurich Axioms by Max Gunther ©1985

Reminiscences of a Stock Operator by Edwin Lefevre ©1923

How to Trade in Stocks by Jesse Livermore ©1940

How to Make Money in Stocks by William J. O'Neil ©2002

The Successful Investor by William J. O'Neil ©2004 (*a true gem)

Trader Vic-Methods of a Wall Street Master by Victor Sperandeo ©1991, 1993

The Market Wizard series of three books by Jack D. Schwager

Disappointed
Helpful Votes: 3 out of 4 total.
Review Date: 2008-03-11
I had previously purchased his other two books. The first covered the best US traders (this is a very good book) and the second book covered the US equity market and the best US traders through history, this book also was pretty good in terms of detail and explanation. His current book was shallow lacking in detail and appears to have rushed to the publisher. I was throughly disappointed.

I agree with some of the other reviews you would be much better served by purchasing the books on trading written by William O'Neil

Monster Letdown
Helpful Votes: 4 out of 5 total.
Review Date: 2008-02-20
Fire up your charting software. Scan for stocks that have gained greater than 200% in the last 250 trading days (1 year). Review. You have just saved yourself $29.00. There is nothing new in this book. O'neil was quoted so many times I began to think this was written by him. I congratulate anyone who has the moxi and staying power to finish and publish a book. That doesn't mean I have to like the finished product.

Very little value added to CANCLIM investors
Helpful Votes: 4 out of 5 total.
Review Date: 2007-12-22
The book's title is misleading to say the least. The book offers little new information than his previous book - How Legendary Traders Made Millions. It just simply repeats the same principle in the chart again and again. Buy stock in the break out, pyramid buy more when stock drops to its support level, usually at 21 or 50 day moving average. Sell when the stock has its finally climax run. It could have been a 5 to 10 pages brochure.

If you really want to find out how a monster stock got setup, started and finished, I strongly recommend you read Brad Koteshwar's book - The Perfect Stock: How a 7000% move was set-up, started and finished in an astonishing 52 weeks.


Business Money
Free Money from the Federal Government for Small Businesses and Entrepreneurs
Published in Paperback by Wiley (1996-01)
Author: Laurie Blum
List price: $18.95
New price: $2.77
Used price: $2.69

Average review score:

Misleading is and understatement!!!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-07-25
First of all I agree with what everyone has already said but I must reinterate what a waste this book is. I have had this book sitting around for a while and decided to take a look since I am lokking to start my own business. CAN YOU SAY REDUNDANT? How on gods green earth did this book even get published? It is a lot of nothing over and ove again not to mention that it is all about loans not free money! There are about two pages in the intro about how to write a proposal and thats it. Supposedly there are sample application forms but unless my book is missing something there is none of that either.... not that it matters. WHATEVER YOU DO NOT WASTE YOUR TIME OR MOMEY ON THIS BOOK. I noticed that the author has another book on Amazon called "Free money when you're unemployed" Lord only knows what is in there!!??

Ways to Call Local Government Agencies for Loan Applications
Helpful Votes: 174 out of 176 total.
Review Date: 2000-08-13
I rarely rate a book as one star. This book is the exception.

My favorite gripe about books is that some of them have misleading titles designed to make them more appealing to book buyers. That certainly describes this book. The bulk of the programs listed in the book are LOAN programs. I don't think loans are a source of free money. Do you? The author never explains why these are sources of free money.

Usually, when I find a misleading title, I still find a mostly worthwhile book underneath. This book is the exception. Almost all of the programs listed come from either the Small Business Administration, the Agriculture Department, or Housing and Urban Development. Each of these organizations will help you over the telephone or send you material on the programs they make available. Web sites are also available.

Why, then, is the book so thick? That's because it lists the same agencies at the same address over . . . and over . . . and over . . . and over. You get the idea. Properly organized, this book could have been condensed to about 20 percent of its size, and would have been easier to use. That would have reduced the costs to the readers and the profits to the publisher and author. Can't have that, can we?

Let's look at the next problem. This book was published in this edition in 1996. There's been a lot of change in government programs since then. So undoubtedly, a lot of this information is out of date. A book like this should be updated at least every two years.

Finally, once you find out who to talk to or write to, what do you do? The book claims to help you design your application and use your grant properly. I found the material on that subject to be very brief and general. Few would find it adequate to succeed in even getting an SBA loan. Lengthy books are written on that subject alone!

If you want to get help from these agencies, find someone who has experience with them to help you (like your banker, attorney, accountant or neighbor). Even if you need to call information in your state to get the telephone number of the relevant governmental agency, that will still cost a lot less than this book.

Do not buy, and do not read this book.

If ever I have seen an example of a miscommunication about how to improve a business, it is in the form of this book. I encourage you to consider ways to redesign your business's basic operating model (perhaps through more outsourcing) as a way to reduce your need for capital, as a substitute to taking on loans from the Federal Government.

No Free Money!!!!!!!
Helpful Votes: 2 out of 2 total.
Review Date: 2007-07-15
I have been a small business consultant for years and have followed up on many of the claims about "guaranteed" sources for grants and start-up money from government and other sources. If you are starting a for-profit business unless you have a new technology of interest to the government or are creating a significant number of new jobs in a depressed area, there is very little possibility of obtaining a grant. Most are far better off putting their time and resources into planning and starting up their business than pursuing grants and spending money on books, lists and other meida like this claiming to have the "secret" to getting free money. Most, like this, only provide lists and links to places to apply for grants which do not apply to the vast majority of people. Save your money and go see your local Small Business Development Center from some real free assistance in starting a business.

I wish I had read these reviews
Helpful Votes: 48 out of 51 total.
Review Date: 2001-03-16
I wish I had seen these reviews for this book. It is worthless in terms of information on obtaining funds for small business. If your handicapped or a minority it might be of some use for loans. Nothing relevent for myself as an individual with no startup capital.

I totally agree with all the other complaints
Helpful Votes: 5 out of 5 total.
Review Date: 2006-11-11
Since you can tell how I feel about this book based on the title of my review, I won't repeat everything that's been said by the other reviewers so far. However, I will say that, as a small business owner who tries very hard to spend money wisely, I am SO NOT HAPPY that I spent close to $20 for this book that is of absolutely no value to me. I don't want to throw it away, but I certainly can't see where anybody would want to buy it if I re-sold it. This book was a total waste of money--if there were a 0-star rating, I'd give it that without hesitation.


Business Money
The Money Masters
Published in Paperback by HarperBusiness (1994-09-01)
Author: John Train
List price: $15.00
New price: $43.95
Used price: $5.74

Average review score:

Surprisingly Thorough Compendium
Helpful Votes: 19 out of 20 total.
Review Date: 1999-12-12
I studied Ben Graham, Warren Buffett and Phil Fisher fairly carefully and came to this book after the fact. And I was surprised how thoroughly John Train neatly encapsulates the approaches of these investment masters. The chapter on Ben Graham may in fact be the definitive place to start one's study of this great thinker's initially intimidating body of work.

I'd give the book 5 stars, but the author sometimes uses finance terms loosely when clarity is absolutely critical (when he's describing key financial insights). For instance, in the chapter on Warren Buffett, Train notes that one of the ways Buffett distinguishes winners from losers via the balance sheet is to make sure payables are more than offset by receivables. Train's description appears to provide a key insight, but it's vague to the point of being meaningless. (He does it again in his follow-up book THE NEW MONEY MASTERS when in a discription of how Train's firm estimates approximate growth in unit sales from financial statements, he writes that he multiplies "the retained operating margin on sales and the turnover rate of gross operating assets.")

Banking Reform
Helpful Votes: 3 out of 17 total.
Review Date: 2005-11-11
The Federal Reserve has become the most powerful financial organization in the world. The fed determines the interest rates for car loans, mortgage payments, financing of government debt, and the money supply. The fed is a private centralized bank and capitalized from its unique position.

The idea of balancing the budget will not solve the American economy because the politicians can not bring debt into control. The primary reason the politicans can not control the debt financing is the Fed is a "debt based" banking system. Instead, major Banking Reform needs to occur and removing the central banking power from the private sector back into the power of the government.

The fed has never been audit; the fed manipulates the credit of United States; the fed is a private bank; and the fed is more power than Congress, the courts, and is the single largest creditor of the United States. The battle is over the control of the money commodity, who gets too issue the money. The battle is not a well publicized since WWI and remains hidden from the public mind. In 1913 the government gave the Fed a monoply on the money issuing, its controls on the money supply and the right too charge interest, as a usry. Benjamin Franklin connected the American Revolution to Europes money problems.

Jesus drove the money changers from the temple. The money changes had corner the market on the sheckle, held a monopoly, and charged an increase on the coin. Jesus found the money changers practices offensive and drove them out! Julius Casear attacked the practices of the money changers. Casear provided plentiful money to the common person. The increase of money supply too the common person may have been the cause of his assassination. Shortly after Casear died, monetary reform tightened the money, land was taken from the common person, society was impoverished, and the society collapsed. The money changers innovated. The Goldsmiths were the first too recognized "Fractional reserves". Fractional reserves allowed the money changers to grow their money in both easy money and tight money. Fractional reserve increased the money supply by a factor of 10. Today this process is called the business cycle.

In opposition was the Catholic Church stated "money is to serve the people" and forbade the charging of interest on loans. However, eventually some charges were allowed for the risk taken by the lenders.

The secret of money is an agreement on what amount will be paid for a good or a service. The money stick was such an instrument. The bank of England attacked the money stick with the aid of King Henry. By the end of the 1600s England was in financial ruin. The Bank of England could issue money out of nothing. The Bank of England sold shares to get started. 1694, the Bank of England was charter and began loaning money with only a fractional portion of the money. The Bank of England became of the model for every central bank, in every nation. The central bank is really a hidden tax. Bond finance debt; Bonds are created from money made out of nothing; and the people pay for it in inflation and interest rates. The result was a series of booms and depressions.

What is the solution? Congress needs to issue its own money.

An excellent primer
Helpful Votes: 4 out of 5 total.
Review Date: 1999-01-02
The Money Masters by John Train describes the winning strategies of nine excellent investors.  The investors described include:Warren Buffett, Paul Cabot, Philip Fisher, Benjamin Graham, Stanley Kroll, T. Rowe Price, John Templeton, Larry Tisch, and Robert Wilson.  If you want to know how the experts do it, this is a great anthology to get you started. Listen to the best and forget the rest!

Good read but nothing mind blowing
Helpful Votes: 5 out of 5 total.
Review Date: 2002-02-27
If you want to read a concise book about the investment styles and philosophies of historic "golden age" investors this book might be the one for you. Any student considering asset management as a career should read this one as well as The New Money Masters, its counterpart that highlights investors post 1975 or so.

I would encourage everyone to understand the difference from this book and its latter brother, the NEW MONEY MASTERS. This book is primarily focused on investors that became household names via the companies that are their legacy such as T. Rowe Price, John Templeton and Warren Buffett. Other notable investors are Paul Cabot, Philip Fisher, Benjamin Graham, Stanley Kroll, Larry Tisch, and Robert Wilson. If you want to know how the experts do it, this is a great anthology to get you started. Listen to the best and forget the rest!

Both of Train's books are in the form of interviews he has with them. Train's writing is crisp and entertaining, and his interviews uncover many pearls of wisdom applicable to any investor's philosophy.

The Money Masters covers the origins of the value and growth philosophies of investing that many managers practice variations of today. The sections on Ben Graham and Sir John Templeton both outline the development of the fundamental approach to valuation as well as its original application in stock markets throughout the world. Phil Fisher and T. Rowe Price represent the two most celebrated proponents of what has come to be known as the growth strategy, adding the additional rigor of another layer of criteria to the value-style approach. Warren Buffett stands as one of the first great synthesizers of the ideas of both Graham and Fisher, while other investors like Larry Tisch represent variations on one particular strand, in Tisch's case that being value-investing.

If anyone is interested in books on the people behind the financial industry read Money Masters, New Money Masters, Predators Ball, Money Culture, Den of Theives and F.I.A.S.C.O. 25 Investment Classics and Goldman Sachs: the Culture of Success are other notable books. I gave the book 4 stars because; while it was very concise and well written I didn't find any information within the book that was of great help to me. It was entertaining and informative but not ground breaking or made me say "AH HAH" or have that light bulb go off in my head.

perhaps the BEST get started primer on investing
Helpful Votes: 7 out of 9 total.
Review Date: 2000-02-11
Perhaps the best place to start learning about investing. Read the conclusions first, then read the book, then re-read the conclusions. Peter Lynch said he read this book 3 times. I have read it probably 5 times over the years (Lynch may have caught up by now). I would give this more than 5 stars if I could. After reading the Money Masters, then you may be ready for The Intelligent Investor (Graham), A Random Walk down Wall St (Malkiel), & Where are the Customers Yachts (Schwed). then start investing for real. VERY readable, VERY enjoyable, BEST insights.


Business Money
Equinomics: The Secrets to Making Money with Your Horse Business
Published in Paperback by Esprit de Equestre Publishing (2006-03-01)
Author: Lanier Cordell
List price: $24.95
New price: $19.98
Used price: $19.73

Average review score:

Equinomics review
Helpful Votes: 0 out of 0 total.
Review Date: 2007-10-23
This was easy to read, easy to follow, had great forms and was general enough to apply to most areas of the business.

The Best Book on the Subject
Helpful Votes: 16 out of 16 total.
Review Date: 2006-11-21
This is by far the best book out there on making your horse business a success. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle. The chapters' cover: 1. Building the Foundation, 2. Do You Have What It Takes?, 3. Determining Your Target Market, 4. Pricing, 5. Marketing, 6. Marketing Communications, 7. Advertising, 8. Advertising Options, 9. Public Relations, 10. The Marketing Plan, 11. What to do When Your Marketing Efforts Work, 12. Building Customer Loyalty. The Appendix includes many helpful forms and questionnaires to help you realize your plan as well as marketing and advertising examples.

Equinomics is written by a marketing consultant who's been in the business for almost 30 years. The best thing about this book is that Lanier has written it to and for the horse person. All of the examples are equine businesses which makes it much easier to implement them into your own equine business.

Lanier's advice and expertise has already helped numerous horse people make their businesses a success. I'm sure she can help you.

Basic Marketing Lessons
Helpful Votes: 2 out of 2 total.
Review Date: 2007-10-29
Book covers basic marketing lessons that can be fit to use in any business. Some sections go as far to tell the reader that they must pay taxes and have a business plan. This book is not for anyone with a basic understanding of a business. There are far too many spelling and grammer errors.

Like taking a comprehensive intro business course
Helpful Votes: 5 out of 5 total.
Review Date: 2007-06-27
This book is invaluable. I would go so far as to say that it is a good business class for anyone, not just horse people. The book is not edited very well, but you hardly notice because it is presented in an honest and direct way. I really recomend it for those who want to be able to make a living in the horse world. Its tools for writing a horse business plan are non-threatening and easy to understand. This book helps you focus your energy and money in the most effective ways you can to grow your business. It has everything from how to do simple market analysis, to making marketing materials to how to set business goals you can achieve and feel good about. For those who are dedicated to making a living with horses, I highly recomend this book (especially since the horse world is a very tough one in which to succeed.

Dont spend money on advertising until you have read this book.
Helpful Votes: 6 out of 6 total.
Review Date: 2007-03-27
For anyone wanting to make a bigger impact with their advertising or marketing program, you should read this book first. It will change the way you see yourself and your potential clients. This is a book you will pick up and reread often. Its goal is to help you define your market and advertise to that market.


Business Money
The New Totally Awesome Business Book for Kids, Revised and Updated Third Edition
Published in Paperback by Newmarket (2007-04-30)
Authors: Arthur Bochner and Rose Bochner
List price: $9.95
New price: $5.30
Used price: $5.30

Average review score:

Kids will say,"I never thought of that..."
Helpful Votes: 6 out of 6 total.
Review Date: 2007-11-29
While there are some exceptions, such as entertainment, modeling and working for parents in the home, in most cases children cannot legally work until age 14 (per US Child Labor Laws). With the changes in technology, such as the internet (selling on eBay for example), many children are discovering they can earn money at a young age by going into business for themselves. After all, the child labor laws apply to the employers. Nothing is mentioned about children working in their own business!

If you have a young entrepreneur in your house or you just want to inspire your child to earn some money to pay for their own cell phone, this book will give some unique ideas.

The book describes the different types of businesses (sole proprietorship, partnership, etc.), then discusses skills such as budgeting, advertising, and human relations and closes with numerous business ventures kids can start right now. Kids will appreciate the "steps to success' list included with each business idea as well as the cartoon drawings which make the book an entertaining read.

This book has useful information for any child thinking about beginning a business. Since the tips and skills taught can apply to any type of business, this book can also serve as a "double check" for kids already in business for themselves. They will be sure to find some new concept, which is why I chose to title this review, "I never thought of that..."


Business Money
Wall Street Money Machine Vol. 3 (with Audio CD) (Wall Street Money Machine)
Published in Hardcover by Lighthouse Publishing Group (2000-06-01)
Author: Wade B. Cook
List price: $22.95
New price: $4.98
Used price: $4.93

Average review score:

audio disc
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-23
I now have two books and have yet to receive the audio disc which I originally paid for .I DON'T WANT THE BOOK! I ORDERED THE AUDIO ONLY!
Darl Shipley

Nothing but powerful information
Helpful Votes: 15 out of 16 total.
Review Date: 2004-07-11
I bought this volume 3 of the WALL STREET MONEY MACHINE Series right before the Clinton Bear Market hit and glad I did. Author Wade Cook shows us how to make money in any market and how to tell when a Bear MARKET IS STARTING. Thanks to the advice of this book, I was out of high beta stocks and rotated into low beta stocks. I was able to still make 20% monthly returns while everybodyelse was screaming bear market and the markets lost an estimated $2-3 trillion.

You can make money in any market if you know how. This book shows you the how to.

Awful
Helpful Votes: 2 out of 2 total.
Review Date: 2007-05-18
I needed a book to try to understand how to do well on a bear market, a book that could try to answer questions like: "when you go short, how long should you wait until you buy back your stocks?" or "Is it enough to invert the technical analysis you've been using all the way up on a bull market?"

This book did not give me those answers or any other, it has a few interesting points here and there on what was happening when the 1927 bear market and the 1987 crash happened, except for that, the whole book is comprised of someone trying to sell you other books (of the same author) seminars, workshops and so on (again, Wade's seminars, workshops...).

It seems that the author did not have enough to fill out the pages to make a book and because of that he put interviews on it. Believe me if you want good interviews, buy all of the Market Wizard series, you will get numerous insights there, I'm sure.

The book comes with an audio CD, no kidding, I throw it away as soon as I listened to it (I've kept the book with me, by the way). This CD teaches you nothing, it's all about selling their products (numerous products).

Finally, if you want a book on self-promotion, spend your money here, if you want something to tell how to make money on bear markets, maybe you'd better save your money looking for that kind of information somewhere else.

It's all about timing
Helpful Votes: 27 out of 28 total.
Review Date: 2003-09-29
I bought the original version of this book, Bear Market Baloney back in '97 amidst the "Irrational Exuberance" mantra by Greenspan.This book saved and made me tens of thousands of dollars both during the "Bull MARKET" from '97 to 2000 and during that last Bear Market which lasted over three years and was the worst bear market in 60 years.I wholeheartily recommend Wall Street Money Machine Vol 3 along with 2 Down Years and Up We Go and Mr. Cook's newest book, "Red Light Green Light to learn how to work the ups and downs of the market.Remember, timing is everything.

Nothing but good advice
Helpful Votes: 30 out of 31 total.
Review Date: 2003-09-27
To the individual naysaying this book. Obviously by your comments, you never even read it. Mr. Cook does not say there will not or would not be a bear market, he offers advice how to trade successfully during a bear market.

Had you taken the time to read it you would have known that and made money during that last bear market. Too bad--YOUR LOSS!


Business Money
Old Money: The Mythology of Wealth in America
Published in Paperback by Allworth Press (1996-10-10)
Author: Nelson Aldrich
List price: $16.95
New price: $10.13
Used price: $7.28

Average review score:

Old Money
Helpful Votes: 0 out of 5 total.
Review Date: 2007-01-09
The book was just what I expected. I had done some prior research on the topic, and the book confirmed my research efforts.

You must be kidding me.
Helpful Votes: 10 out of 25 total.
Review Date: 2006-05-08
Please don't fool yourself. While I'm sure the guilt Mr. Aldrich feels for being born rich has been somewhat sated by his charming litte tome (might I mention the little known publishing house? I don't think the big boys would come anywhere near this book), I don't think it does much to change anything. I refuse to give credit to this man for "gracefully failing." If he were truly so civicly minded, I must ask, why has he not donated a vast majority of his fortune to charity? Why did he spend his career in publishing, and not in the non-profit area? He's the editor of a magazine on charity, for god's sake. Is there any more useless postion in the world? If this man were anyone else, this book would simply not have been published.

I have nothing against wealth. Who does? But the pure hubris that drips from parts of this book is just sickening. I do not like hypocrites. I leave you to draw your own conclusions.

How Many Ways Can You Say "Invidious?"
Helpful Votes: 20 out of 25 total.
Review Date: 2006-08-06
Hint: you can skim the first and last two chapters and learn all you could ever want to know about the OLD RICH.

In a golden nutshell;

Old Money likes old schools, old clubs and old stuff.
Old Money likes other Old Money.
Old Money REALLY likes MONEY.
Old Money is bigoted (for the most part.)
Old Money is tradition and duty bound to serve the greater good, except when it's not.
Nelson Aldrich REALLY likes the word "invidious."

I'd only advise buying this book if you are SERIOUSLY interested in the subject. It's not a breezy, humorous read like (outsider) Paul Fussell's "Class." Aldrich doesn't write about what Old Money wears or what kind of cars it drives; he takes a microscope to what drives Old Money, while never betraying his class by revealing anything terribly unflattering that we didn't already know. And, he wants us to KNOW that he's no lightweight rich guy dilettante! Allors! M. Aldrich parle le Francais, ou bien, il a une bonne dictionnaire Francaise! Qu'importe? In English or in French, this is navel gazing at its most erudite.

The book is particularly enjoyable when he writes about recognizable figures; J.P. Morgan, Teddy and Franklin Roosevelt, JFK, Tommy Hitchcock, etc. Curiously, women do not figure prominently in Aldrich's Old Money enclave. Aldrich does eventually acknowledge Eleanor Roosevelt (quite well done), Jacqueline Kennedy Onassis and Doris Duke.

The last two chapters are the best. "The Prince and the People" and "Hemingway's Curse" sum things up nicely, explaining exactly why Old Money has painted itself into a jewel encrusted corner.

One complaint: the index could have been more concise. For example, Aldrich draws a clear distinction between patricians and aristocrats, two words often thought of as synonymous. Because of this, his definitions should appear in the index, yet Alrich's index is made up exclusively of proper names. This is odd for a esoteric book that puts forth so many hypotheses.

PS: After reading this, DO read Michael Gross' 740 Park. Gross tells Old Rich tales that Aldrich wouldn't touch. Reading 740 Park is like gobbling a gooey ice cream sundae after dutifully nibbling Alrich's hollandaise covered spinach.

poor little rich boy
Helpful Votes: 4 out of 7 total.
Review Date: 2007-04-14
The author of this book makes no excuses for his own wealth, nor for what he's done with his life of privilage. His ancestor who generated his inherited wealth was, basically, a crooked politician. His own achievements with his life of privilage have been pretty humble. He does give a spirited defence of an american WASP upper class which probably no longer really exists; it's hard to see the three character building trials (trial by school, the outdoors and combat) in modern wealthy folks. It's also hard to see the upper class having the privilages it used to: the NYT society section is hardly filled with the exploits of the Knickerbockers and Morgans any longer. It used to be, people like Mr. Aldrich ran the nation from the top; protecting their class interests in ways which are unimaginable today. Think, "robber barons;" -men in top hats who would give baksheesh to wastrels who would wait for them to drive by at the gates to their imperial factories or skyscrapers. Oh, his wealthy descendents still exist, but they simply are not important any more. More important are the class that makes up billionaires today; mostly new money and entertainers.

People should realize, he is talking about a very american group of people; the upper classes of other countries have nothing in common with them. I don't care if you're a Marxist or whatever; the american upper classes are different than Mexican or French ones. In fact, that's why you often find them in political alignment with the working classes (aka George Bush and the NASCAR set); they share a fundamental nationalism which the upper middle classes will never understand. America has in fact been very lucky with its plutocracy. They may start out pretty bad, but they mellow and work for the betterment of the nation after a few generations. Compare to the Russian upper classes at any point in history (or even the patricians of ancient Rome), and you'll see my point. One of the great fortunes of america has been that our upper classes are largely benign. It is a shame the folkways of this american social class have decayed with its confidence. The world could use another Teddy Roosevelt.

Deluded Proselytizing and Detachment from Reality
Helpful Votes: 8 out of 20 total.
Review Date: 2006-06-29
This entirely absurd treatise on the "nobility of old wealth" is the most ludicrous piece ever written by a fully deluded and perverse individual. He attempts to convince us that "Old Money" is somehow tied in with the betterment and refinement of culture, of artistic values and family mores and a sense of "community values". I scoff at the very idea that the "wealthy" are any more perceptive or beneficial than those he calls the "rabble" at the bottom rung, their sole difference is that they are insular, arrogant, unsound and can effectively manipulate the corrupt system in place in the social world. They live in a world of delusion, segregated from the perception of the common man and of their own finality.

Entirely avoiding any attachment with reality or historical manifestations, the author rambles on, endorsing us with his vision of the world as a "better place with wealth". He avoids the mitigation of corruption, political scheming, murderous exploitation of workers, and unethical urgency in the characteristics of the wealthy. Don't waste your time with this unless you want to laugh, pick up Karl Marx again, its a more enriching read. Long live the proletarian!


Business Money
Global Investing: The Professional's Guide to the World Capital Markets
Published in Hardcover by McGraw-Hill (1992-11-01)
Authors: Roger Ibbotson and Gary P. Brinson
List price: $44.95
New price: $20.00
Used price: $4.27
Collectible price: $83.50


Business Money
How to Become a Mystery Shopper, The Only Book You'll Ever Need, Expanded & Updated Second Edition
Published in Perfect Paperback by Mystery Shoppers Training Group (2008-05-12)
Author:
List price: $19.95
New price: $19.95

Average review score:

Mystery Shopping is no mystery with Elaine Moran's book,avoid scams find real companies that pay you, not you paying them.
Helpful Votes: 4 out of 4 total.
Review Date: 2008-06-05
Elaine is ,most of all, a great teacher and doer of Mystery Shopping herself. I have taken her classes for years. I have purchased several other mystery shopping books and there is no comparison.
Elaine goes beyond in listing real companies that want mystery shoppers. They pay the shopper. They don't expect the shopper to pay a fee to "join". Elaine's upgraded book includes scams, and shopper awareness. Elaine gives reality as to what forms and reports a shopper may need. If one wants mystery shopping to be a business ,there is real information here to make sure you don't have losses. Because of Elaine's books I have done several shops for credible companies. It's so nice to get money back for dinners,recreation, and shopping, but especially nice to know that the companies are for real, thanks to Elaine's information. This is truly the only book you will need for Mystery Shopping to be successful.


Business Money
Wealth Happens One Day at a Time: 365 Days to a Brighter Financial Future
Published in Paperback by Collins Business (2000-12-26)
Author: Brooke M. Stephens
List price: $14.95
New price: $7.95
Used price: $0.08

Average review score:

Best of it's kind
Helpful Votes: 0 out of 0 total.
Review Date: 2003-09-05
Wonderful book for those who want to learn how to learn how to gain control of your money and invest.

The Best Book of Finances I've Ever Read
Helpful Votes: 1 out of 1 total.
Review Date: 2006-05-10
This book truly changed my life. Ms. Stephen's down to earth, friend-to-friend approach spoke to me like no other financial advice book ever had. As everyone here has said, the daily devotional style makes it easy to digest and the quotes are truly inspirational. My thanks to Ms. Stephen's for this fabulous book.

excellent book and as easy to read as a novel
Helpful Votes: 11 out of 12 total.
Review Date: 2000-06-03
Like the other people who reviewed this book, I just love it. I first borrowed it from the library and then purchased it for myself. I like the way it is made up, in tiny steps and really easy to read and follow. It truly inspired me to take a new look at money and I found out that you can save money in more ways than I ever thought possible. I highly recommend it. It is well worth the price.

Incredibly Informative...
Helpful Votes: 4 out of 4 total.
Review Date: 2002-02-13
I recommend this book to anyone who needs to gain control of their finances and set up their future.
Easy to follow....straightforward....tons of great advice!

This book is wonderful
Helpful Votes: 7 out of 7 total.
Review Date: 2002-02-12
I feel that my review should be first! This book is great. Not only is it a daily financial devotional, but it is also a down-to-earth NIV financial bible. I bought this book on a clearance rack in Crown and never read it until last week(note, I bought the book a year ago!). However, buy it, read it, use it, and read it again......


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