Westerns Books
Related Subjects: Gunslingers Ranchers Family Sagas
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Used price: $1.60

EmbarrassedReview Date: 2008-07-21
First timer but live thereReview Date: 2006-01-05
A Lot More Than A Western!Review Date: 2005-07-31
Drought, civilization and compromiseReview Date: 2004-06-09
I think of this book as a companion read to Abbey's, Brave Cowboy and McMurtry's, Hud (the book). All three writers were capturing a time and an attitude representing an end of an era when ranchers continued to curse the government out of habit while accepting welfare money as gracefully as the city poor they despised for doing so.
Kelton's book is as good as the other two, maybe better.
The Time It Never RainedReview Date: 2005-03-20

Used price: $54.30

An Excellent Resource for Decision MakersReview Date: 2008-02-24
Very practical! Inspiring! A turning point!Review Date: 2003-08-07
More Than Just a BookReview Date: 2007-12-29
According to his website, author and Professor Sam Savage discovered that an Algebraic Curtain separated the bulk of his management students from management science. Prof. Savage has successfully dedicated much effort to removing that curtain. He has extensively used Excel, Monte Carlo, and resampling techniques to that effect. This book is an outstanding example of his work.
What is really great about this book is that it teaches you potentially complicated techniques through simple and straightforward examples that you can replicate using only Excel and the software included in the CD.
The 8 book chapters cover spreadsheet modeling in general, random variables, Monte Carlo simulation, queuing theory, discrete event simulation, Markov chains, forecasting (exponential smoothing, trends, and seasonality), decision trees, linear programming (including the Excel Solver), stochastic and non-linear optimization - all with clear and simple examples in a single book.
The author's writing style is informal, easy to read and sometimes even funny. A great learning (and teaching) resource. Highly recommended.
The "algebraic cloud" has lifted!!Review Date: 2004-10-13
I am actually reading this book for plan fun!
Outstanding Bang for the Buck!Review Date: 2004-05-04

Used price: $17.99

Used price: $9.99

A necessary compendium of a formidable oeuvreReview Date: 2000-05-06
To do justice to Leibniz is to immerse oneself in this great labrynth of thought. Perhaps one day a Renaissance of Leibnizian studies will flourish on the account of this collection.
Great working translation of key works.Review Date: 2005-10-16
Useful, flawedReview Date: 2002-12-23

Used price: $5.80

More infoReview Date: 2007-10-27
Easy to Use Phrase bookReview Date: 2007-11-29

Used price: $41.79

A good textbookReview Date: 2008-04-03

Used price: $144.77

Used price: $7.25

Used price: $85.00

New And Key FeaturesReview Date: 2008-05-14
* Consumer Decision Prosess (CDP):
To bring together information from various disciplines such as psychology, economics, sociology, and anthropology, the authors offer a model to provide a "roadmap" for assimilating all of this diverse knowledge to understand consumer decision making.
This seven-stage model, comprised of need recognition, search, pre-purchase evaluation of alternatives, purchase, consumption, post-consumption evaluation, and divestment is the framework highlighted throughout the text.
* NEW! Consumer Behavior Topics:
New applications of consumer behavior are covered in this edition, including viral marketing, e-mail marketing, mobile marketing, blogging, podcasting, advergaming, self-knowledge, phishing, framing, perceived scarcity, customer lifetime value, and many more, keeping readers up-to-date on the most current trends and activities in the marketplace.
* Expanded Coverage on Brand Strategy:
Brand strategies and the creation of brand equity are topics of increasing attention among marketers.
The coverage of these topics has been increased in this edition, including how to turn customers into "fan."
There is also expanded coverage of minority marketing segments, especially Latino markets.
* NEW! Brand New Cases:
New cases highlight companies and organizations such as Volvo, Equitec, Amazon.com, Pick 'n Pay, Maroon 5, National Christmas Tree Association, and Crimson Cup, providing readers the opportunity to apply the knowledge gained from the text, many applicable to global strategic situations.
[from the back cover of the book]
The bible of consumer behavior!Review Date: 1999-01-17
I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.

Used price: $14.65

Great TransactionReview Date: 2007-01-05
Very satisfied with the transaction.
Worst.Textbook.Ever.Review Date: 2007-08-16
Related Subjects: Gunslingers Ranchers Family Sagas
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