change Books

I had to read this book for an Anthro class at my University, it was an easy read....very very easy read.

George Halverson does an exceptional job at laying out the major issues facing the United States health care sector and systematically making practical suggestions for reform. Having been on the inside of Kaiser in California, Halverson has an in-depth knowledge of the complex interplay between physicians, payers, patients, providers, hospitals and the government. Four of his most powerful messages are how to harvest existing personal health records, the need to focus on chronic disease, how to create intermediary agents that pursue high quality and efficient care, and the fundamental necessity of universal health care coverage. Although that last reform is left-leaning, the author's perspective is balanced and he supports reforms to make health care markets work and reduce unnecessary administrative waste. One of his most resounding messages is that we get what we pay for in health care; currently we have over 9,000 billing codes for treating disease and not a single way to bill for a cure or maintaining wellness.

As a health care professional for the past six years, I highly endorse this book to both novices and experts alike. The challenges that await health care reform are large and complex, but it is the articulate and well-though advice of veterans like George Halverson that will make long-term advancement possible.

This is an excellent view at a most interesting time in our history. While some may not follow the level of detail, anyone who has experience within the healthcare arena (patient, provider, payer) will find this overview very interesting and thought provoking. A great 'must read' for those seriously thinking about how to improve healthcare in this country.

I wanted to read this book to learn more about Kaiser's electronic medical records system. I had read about Kaiser's HealthConnect project to convert paper files to an electronic medical records system in a Wall Street Journal article about a young Kaiser employee, a whistleblower named Justen Deal; Mr. Deal wrote in an email sent throughout the company that Kaiser (headed by Chief Executive George Halvorson, the author of this book), was wasting up to 1.5 Billion Dollars every year on projects, primarily on the HealthConnect system.
Overall, I was disappointed to find few interesting new ideas in this book, and little concrete evidence as to how electronic health records have actually improved health care.

Halvorson has initiated a public conversation about health care in the United States. Halvorson postulates that adequate healthcare can be provided to everybody without increasing the cost of care. He would take advantage of the following:

* A small minority of the health care consumers use the major portion of health care dollars. The bulk of this is attributed to chronic illness that goes untreated until it becomes an acute (and expensive) crisis.

* The multi-provider model of health care currently in the market is extremely inefficient, especially when coupled with paper medical records.

* Cost shifting as the uninsured present to hospitals or emergency departments where they cannot be turned away. This is the most expensive care possible. These costs are shifted to private insurers.

Halvorson designs the idea of an IV or Infrastructure Vendor. The IVs will create medical record systems allowing individual providers access to all the information they need for a patient's total care. Reminders for tests and treatments for chronic illness will come up.

Halvorson sees that one primary problem with the American health care system is a badly incented market. Financial incentives exist for treating illness, not for securing health. His solution is to capitate payments for chronic illness so that the providers have more incentive to keep their patients healthy.

Finally, Halvorson would require health coverage for everybody so that no cost-shifting occurs. Halvorson embraces the "six sigma" concept for health care providers adhering to best practices and evidence based medicine.

Halvorson's reliance on medical information systems to help solve health problems is wishful thinking. The system deployed by Kaiser has been described as implemented in a way that fails to fulfill the requirements that Halvorson raises. One employee told me that she could order a vasectomy on a woman without raising any errors or flags.

Another problem is Halvorson's failure to address the roles of line workers. While he cheers for 6-sigma, he ignores the wisdom of Total Quality Management or other programs designed to allow worker input to help solve system problems. Again, this is a complaint of Kaiser employees who have some influence in corporate processes, but are mostly ignored when it's time for the big decision.

Still, Halvorson has good ideas, which ought not to be totally discounted. Providing preventative health care for chronic conditions CAN drastically lower care costs. Kaiser is one of the few insurance systems that provides full chemical dependency care at no extra charge, thus saving the costs of liver transplants, heart failure, pancreatitis, and other drug and alcohol related problems.

Think of this book as a conversation starter ... a point of starting a national dialog to move national health care forward.

Exceptionally well written book with excellent, easy to understand, and timely problem definition. Obvious the author has significant experience, knowledge, and understanding of our health care system - and it's good and bad sides. A prescription for change is well founded and argmented Solution, well solution is neither that simple nor obvious. Universal Coverage Solution based on the reports from all countries, which have such coverage today, appears to leave quite a few open questions and unacceptable results. Could Universal Coverage be made acceptable and suitable to this country? I take the authors invitation for building a national consensus about the shape and form of the Universal Coverage for Health Care in our country very seriously and as a major contribution and message of the book. A stepping stone in building a just right health care system we all need. A book worth reading..Health Care Reform Now!: A Prescription for Change

This is an inspiring book that gives a good sense of 'complexity theory' and how social change can come from many directions.

I head about this book at the 10th Regenstrief Biennial conference on system transformation of healthcare in the United States. It was mentioned particularly by Paul Biondich and Burke Mamlin with regards to their work to create effective treatment for people with HIV/AIDS in Africa through an open source electronic medical record. (See more at http://www.slideshare.net/bmamlin/openmrs-transformation)

The book essentially describes a Zen-Canadian approach to social change. Although loosely based on complexity theory (the one where a butterfly creates a hurricane), complexity theory is very complex, so I would have to say that it is very loosely based.

Reading its stories of how profound changes had occurred in social systems such as Muhammad Yunus' Grameen Bank and anti-poverty and anti-racist activists in Canada, it makes a case the change proceeds from a number of phenomena:

A deep and human level understanding of social ills nurtured over time which leads to tentative hypothesized solutions rather than a one-size-fits-all quick fix or a certain recipe.

A sense of being called to action in a way that almost makes taking action a non-decision for the change agent.

An openness to feedback in the problem solving work (a fair amount of time is spent pointing out the ultimate futility of structured plans given the complexity of the world.)

A willingness to confront the powerful - be that oneself, ones fears or other social stakeholders who may oppose change.

Of interest to me as program staff person at a medium sized US foundation, there is a fairly extensive discussion of the sins of philanthropy with regards to social change. We tend to require more specific objectives and reporting than is realistic given this model of change. We tend to over-evaluate our grantees in terms of these foolish metrics and quantifiable outputs rather than using methods of appreciative inquiry or developmental evaluation to understand the process. I get the sense that at least one of the authors is an evaluator and is tired of being hired to do the wrong thing.

Most moving to me were the observations that change is so very hard. Most social innovations fail in important ways. Even when they do succeed, that success is only temporary or limited - it can be reversed by changed circumstances or become a new baseline from which to aspire very quickly. Social innovators in this view face enormous challenges - they are fundamentally alone, necessarily always questioning everything, and doomed by the complexity of the world and human limitation. Is there such a thing as Zen-Existentialism?

There seems to me to be a lot of truth in these views. However, I have to say that these change agents' program officers are lousy. In addition to handing out checks and demanding unreasonable reports and evaluations, our major job is to support the grantees. No grantee should ever feel alone, if their program staff person knows what he or she is doing.

I still don't know what to make of this book. I look forward to seeing more reviews from others.

This is an extraordinary book that changed my view of the world in the first 25 pages. While the main focus of the book is a set of principles and approaches to adopt if one is trying to make the world a better place, the principles can be applied more broadly to everyday life. The authors show how small interactions with complex systems can produce disproportionately significant results if one first understands the system, using examples such as Yunus's micro-lending in bangladesh.
Everyone should read this book.

A very readable book that makes strong case for effects of cosmic rays on cloud formation and hence on climate change. Because the basic theory is that fluctuations in the sun's magnetic field affect cosmic ray intensity on earth, there is considerable material on astronomy (cosmic rays, supernovas etc.) which provides the background needed to understand the discussion. In essence, more solar magnetic storms strengthen the sun's magnetic field which divert cosmic rays from earth. Cosmic rate create ions that provide nuclei for cloud formation. More nuclei mean more low clouds and more reflective clouds which in turn cool the earth, (except over Anartica and other ice covered areas, since snow and ice actually reflect even more sunlight than clouds).
The author (a Danish scientists who did much of the key work in this area) has been able to produce the effect in the laboratory and has documented the statistical relationship with low level clouds and surface temperatures. Many climate episodes over millions of years appear to be explained by cosmic ray effects. The theory also explains how differing number of sun spots come to affect year to year climate change on earth.

The later makes this a key book for those interested in the global warming debates, especially since so much of the research is recent. This makes it a must read since the evidence is not yet in most other popular discussions of climate change.

Is there an audible available. Reading is very time consuming and specially with time crunch, i think except romantic novels everything else should be audible.

Bob

I knew I would love this book when the opening paragraph referred to a novel by Russell Banks, a novelist who writes with sensitivity and compassion for the male world. As a wife, I was heartbroken by my husband's affair. He accused me of being "controlling" - yet could not cite a single instance of my controlling behaviour or explain what he meant. He had a classic mid-life crisis. This book explains it all: the male experience, the emotional handicaps, the bewildering treatment.
All couples grappling with troubled relationships should read it. Great advice for raising boys is included.

Dr. Wexler has done something in this book that has the potential to make a lasting difference in male/female relationships. He has given us a simple language and a bright new understanding of how couples with good intentions derail...best of all, both men and women can relate to it and apply it. This is not the 'same old, same old' communication formulations that women get but men are confused and put off by. Men will "get" this book. I wish it had been available when I was doing couples therapy...I would have made it "required" reading.

If it tastes good, don't tell them it's good for them.

Mom learned this important lesson early and fast. A new and diverse generation of healers is slowly catching on.

In his book When Good Men Behave Badly (hereinafter "Good Men"), David Wexler tackles an ambitious project - namely to introduce the most contemporary research on adult male psychology within a framework that renders it digestible to even the most"offensive" male contingent. He succeeds by co-opting the familiar pop fiction lexicon of good guys, bad guys, heroes and villains, all surrounded by damsels in varying levels of distress; and by making productive use of fictional characters from popular books and films selected to illustrate various behavioral aberrations. The benefit here is two-fold: 1) fictional characters are always deliberately - and conveniently -- skewed one way or another in furtherance of a contrived plot and 2) once readers are assured that "he couldn't possibly be talking about me," it becomes easier to evaluate and apply the concepts those characters are selected to illustrate.

While this book's main focus involves improving relationships between men and women, it serves a greater purpose in helping newer subgroups of men to better understand one another. Because it's now 2005 and not 1975, the planet has come to include an assortment of communities in which many males have almost as little in common with Wexler's "good men" as the females - not to mention new role authority females who have usurped all those aberrations traditionally reserved for men. (Many of us who are Star Trek fans cannot help but wonder if Captain Janeway is really nothing more than the `60s Captain Kirk with ovaries - but I digress . . .)

Many of us who survived the `80s "Iron John/Fire In The Belly" men's movement (replete with episodes of collective whining and rancid bongo drumming) view the "good men" psyche as though recalling a bad dream. We are grateful for having been rescued and, while it would be arrogant to pretend any kind of superiority, we do find ourselves faced with a different set of challenges. If we accept the notion that "going home again" is not an option, then it follows that one consequence of "crossing over" is to lose recollection of "what it's like" to be trapped in that earlier psyche.

Accompanying this lost frame of reference is the risk of becoming captive to attitudes of intolerance, as in "Shape up or ship out!" As part of the crossing over process, many of us incurred heavy doses of bludgeoning shame from `70s feminists who, as a consequence of their own exploration of the unknown, simply didn't know any better. It takes a concerted effort when encountering Wexler's "good men" not to look back in reproach.

Wexler's forgiving but not condoning attitude toward his "good men" (i.e. no ingenuous group hugs but no ghoulish public executions justified by "closure"either) recalls yet another cherished mid 20th century concept worthy of resurrection - we used to call it "amnesty."

Perhaps the most valuable unplanned application for Wexler's book is in the realm of occupational life, where members of both sexes are pressured into the adoption of any number of toxic "bad behaviors" by dysfunctional work environments. Members of both sexes can learn a lot by substituting Wexler's males and females for bosses and employees. This is particularly true when exploring the concept of "broken mirrors." In several instances, questions as to why one doesn't fare better at work can be traced back to the failure to provide such a positive mirror to one's boss, boss's boss, etc.

All told, Good Men is a very useful book for evaluating and improving a variety of relationships. Hopefully a new generation of neo-conservative minimalists will forego the temptation to dismiss Wexler's findings as so much vacuous "liberalism" and "psycho-babble" and, instead, use them as a foundation for further exploration.

This book is written by one of the best therapists in the field, Dr. David Wexler. I have at times confronted and dealt with abusive behavior both in my role as a therapist, and personally in my own life. I have read numerous books on abuse and can say that this one is especially good for men to read who have subjected the people they care about to both verbal and physical abuse. Dr. Wexler understands men in a very deep way and in this book he gives them both straight and compassionate talk. And, he is an excellent couples counselor. This book helps men understand why they resort to these behaviors. Better yet, he shows them how to stop. - Dr. Lisa Love, Beyond the Secret

This is an amazing book with anecdootes and resources for anyone looking for an encore to their life's adventure. I recommend this to everyone and appreciatethe focus and passion. It is a perfect complimant for Three Cups of Tea!!!

As a career counselor for individuals in the second half of life, I found Encore to be an excellent resource for seekers as well as those of us guiding the next generation of "non-retirees". Freedman aptly describes the frustrations that this pioneering group faces as they attempt to identify their next endeavor and find or create an appropriate match in the marketplace. I hope that Freeman's comprehensive work is recognized by policy-makers, funders and employers who will support the evolution of encore careers and the generation of individuals who will serve in them.

Tabloid-style headlines have infected even mainstream magazines and newspapers in recent years. Articles about the coming "Social Security Disaster" vie for attention next to those on industry's inability to overcome the "Loss Of Baby Boomer Talent" or even fears that "Baby Boomers Will Retire Into Poverty." And these are not all the ravings of radio talk show hosts trying to build audience share. Experts like the Federal Reserve's Ben Bernanke and Alan Greenspan have aired similar views on occasion.

Now comes author and social entrepreneur Marc Freedman to suggest that such doom and gloom are not necessary. In his new book Encore, Freedman insists that demography is not destiny. Sub-titled Finding Work That Matters In The Second Half Of Life, this excellent volume describes a number of alternative futures that could benefit us all. Freedman argues that actions we take today could simultaneously improve the national economy, strengthen our society, and improve the lot of aging Boomers throughout the land:
. For the sake of the economy, he asks that Boomers choose to - and be allowed to - remain productive;
. For the sake of society in general, he encourages Boomers to continue sharing their talents and experience; and
. For the sake of individual Boomers, he recommends changes that will allow them to remain gainfully employed, self-sustaining, and engaged in meaningful roles.

Today individual choices are often limited either to: a) 30 years of mind-numbing TV, golf and shuffleboard in the "Golden Years;" or b) greeting bargain-seekers as glorified doormen in the "Wal-Mart Years." While such retail sector bridge jobs might provide needed sustenance, they do little to maintain self-esteem or to benefit society in general. Freedman shows many ways in which tomorrow could be better than today, through a series of individual portraits of new American pioneers. As he describes them, "Instead of the freedom from work, they are searching for the freedom to work; instead of saving for a 'secure retirement,' they are underwriting an encore career."

So what could Boomers do in Freedman's bold new world? As he shows in his examples, they could:
. Stay on in their current roles instead of retiring, perhaps with more varied schedules or lesser work demands;
. Turn to helping professions such as teaching or nursing, which desperately need staff in many parts of the country;
. Learn and grow into entirely new careers, either in new interest areas or simply in response to changes in the economy; or
. Take on social entrepreneuring activities, much as Freedman has himself, in order to improve the world around us.

He also suggests ways in which today's rules about retirement could be modified, in order to help everyone involved. For example, retirees may now earn additional Social Security benefits by working from age 65 to age 68, but gain nothing more by continuing past that point. Further, they are discouraged from doing so by being forced to pay into Social Security even when they could be receiving payments from it. Similarly, employers are forced to provide equal benefits for all, even if some could be covered by Medicare. Changes to each of these policies, among others, could encourage both employers and employees to rethink today's typical forced-retirement scenarios.

Those facing medical or other issues should certainly be protected by the same options and benefits available today. Others, however, might value the opportunity to continue as productive citizens. Many, in fact, will have no choice but what Freedman calls "the practical necessity of extending working lives" - there's certainly more than a few grains of truth in all of those stories about Boomers not being financially ready to retire. Even those who do have adequate funds might not want to be set out to pasture, however. Leading-edge Boomers today, as a group, are healthier than any such age cohort which has come before them. They are likely to remain physically and mentally able to be productive for ten, twenty or even more years into the future.

Marc Freedman, by the way, does put his own energy where his mouth is. As founder and CEO of San Francisco's Civic Ventures, he has helped establish new activities including the Experience Corps, the Next Chapter, the Lead With Experience Campaign, and the Purpose Prize. You can learn more about these and other new ideas at his website, www.civicventures.org.

His book is a clearly-written and exciting vision of an alternative future that we can begin building today. Buy it now and start own encore career!

Society may never see another demographic group like the baby boom generation - people born between 1946 and 1964. During the 1950s, their great numbers dramatically changed everything, from manufacturing and construction to education and health care. The boomers' idealism and social activism branded the 1960s and 1970s. In subsequent decades, baby boomers changed the workplace and all other areas of life. Now, as this generation enters its retirement years, it is shaking things up again. Unlike previous seniors, boomers are not content to trudge quietly off the stage. Instead, many are choosing second careers in public service. In the process, boomers are redefining not only retirement but also work. Marc Freedman discusses this phenomenon and what it means for society by presenting profiles of baby boomers who took up second, service-oriented careers when they reached retirement age. Their stories are inspiring. getAbstract recommends this book to professionals in their late 50s and beyond who want to put their hard-won expertise to work on behalf of others.

With people living longer and having the opportunity to remain in the workforce longer, this is a book that needed to be written. Americans have more options than ever upon reaching retirement age. We can continue to work, we can retire, we can travel, etc. The author, Freedman, spells out in delicious detail those choices, and the result of whatever one we choose.

The book makes a point that others have made, but perhaps spells it out more directly. That point being that you may live longer, and be healthier, than your grandparents, and even your parents. Thus you had best be prepared, financially, mentally and emotionally.

I found the book to be a rather fast read and always interesting. I'd go so far as to say it's the best book about the second half of life I've read. The FUNNIEST book on the subject is Martha Bolton's "Race You To The Fountain of Youth." Hysterical. Race You to the Fountain of Youth: I'm Not Dead Yet (But parts of me are going fast)

I think Freedman's book about the second half of life is worth reading for anyone approaching retirement age. You have important decisions to make. Make then wisely or possibly pay for them later.

[...]As for the content... Well, about all I can say is there is some. Probably less than you'd find on a decent website about hypnosis. The introduction is a pep talk, telling us how great hypnosis is. Then comes the single induction script, then a few odds and ends and a couple of scripts for specific issues, before a section on the history of hypnosis, obviously included as padding.

Reading this book tends to raise more questions than it answers. The less enquiring mind may find that this is all they need to know to achieve success with hypnosis. However, those who want to truly understand how and why hypnosis works, in order to apply it most successfully, will find little of value here. Similarly, those with complicated or persistent issues, will not find any detailed information on how to deal with them.

Richard MacKenzie's Self Change Hypnosis book brings the possibility for true personal transformation to people of all socio-economic and educational backgrounds. This book explains the concepts and tools needed by anyone interested in self transformation in a sensitve and simple manner that makes it understandable and usable by a wide audience. I have read a number of similar books on self-hynosis but will always refer to this one as the gold standard and will go back to it regularly as different concepts become relevant to ones life process as one reads the book through time. The various scripts and exercises provided in the book allow the reader to get started with personal change from the very first reading.

This book covers many specific areas of self-change and personal development. And as it covers all of the basics, it means that this title is beneficial for anyone.

"Things should be as simple as they need to be, and not simpler." This book took me only a few minutes to read, but the knowledge in it will last a lifetime. Mr. MacKenzie talks about self-change in the most quick, simple, succinct and ingenious way I ever read. (And I've read a lot...) And I have no complaints about his delivery of the subject matter, either. The way he uses language and metaphors shows that he isn't just a hypnosis/NLP expert on paper, he really is. And that's a beautiful thing. So, obligatorily, yet totallly encouragingly. Buy and read this book.

Captain Josh.

I've read many self hypnosis books and this is the first to explain it so clearly with such practicle directions as to actually get me to make a self hypnosis tape and get something accomplished!

If you are a serious Christian interested in this topic then you will like this book. For me, I am disappointed that I wasn't warned about the biblical references and overall Christian perspective taken. While I admire this boy's passion and resolve, I'm tired of being preached to by Christians. I returned the book.

This book has shown me that there is something that kids can do to help the human trafficking.
After just the first chapter, I was awakened to the needs in this world. because I didn't really know how much human slave trafficking is going on in this world. Zach Hunter ( the author) asks you what do you think you can do. And at the end of every chapter there is a place where the author asks you questions and recommends Bible passages.
This is a book that is perfect for people 12 and up.
By the way, I am 12 and I think the book is very interesting and very God oriented.
Truly a book that could change this teenage generation.

Zach Hunter's youthful writing style brings home a very real and timely point to all. Is does not take "Age" to make a difference in this world, only passion and a committment to see your vision through to the end.

Zach's book speaks to adults as well as teens. So far I have purchased, read and given away three copies of this book, including one to my 12 year old daughter. Every person I have spoken to about this book has been impressed, and many have gone on to buy a copy for themselves and/or their own teenager.

This is a great selection for a teen or adult book study group.

When I first heard of Zach Hunter and sought out this book, I was very impressed by his cause and ambition. That remains unchanged after reading. He truely is a great role model for the up and coming generations. However, I was discouraged to find so much reference to religion, god's plan, and passages of scripture throughout the book. I understand this is where Zach must get his strength and values, however he needs to make it clear that even an athiest can be passionate for social justice. He should just stick to the historical and sociological implications of slavery, rather than try to convince the reader what a "true christian" he is.

As teen myself, with a heart to challenge my generation to excellence, Zach Hunter is a warmly-welcomed voice of vision, maturity, and biblical truth. His book speaks to his peers right where they are, and inspires them higher.

To the previous reviewer: Zach has demonstrated the ability to work with others to accomplish social good without compromising the convictions that motivate him to act. That is to be commended, not criticized.

Salerno and Brock combine pragmatic tips and tools with wit and levity -- a rare combination in a world of bland, ego-driven management books. Equally helpful for the individual yearning to thrive in a changing workplace and the leaders who determine those very changes.

Once again Solerno and Brock have created insight for approaching and dealing with change in our lives. This book not only speaks to those in the business sector, but also to individuals. The Change Cycle is a must read for those who are leaders in business, education and churches.

I rarely spend my money on books about work, but this one was recommended by a colleague familiar with the trials and tribulations I am experiencing at the office. I have to say that I am glad I read it! Salerno and Brock present perspective and insights on change that resonated with me. I have found The Change Cycle model to be an amazing tool that is easy to understand and easy to apply to my situation and then be able to communicate about it with others. I am already using it successfully to build bridges within my consulting practice area.The Change Cycle: How People Can Survive and Thrive in Organizational Change

I love it when I find a book that is both easy to understand as well as profound. Salerno and Brock have offered an easy to understand model to help navigate through the sometimes not so friendly waters of change!

Even though this book is geared towards business, I have found it helpful in all areas of my life...I highly recommend this book to anyone exploring ways to deal with and understand change.

What a great read! This book has enough science to make the case for their 6 stage Change Cycle, and plenty of stories and illustrations to make it user-friendly. Their content combination of what to notice and consider vs what to do and when and how -- make for a powerful resource guide for those of us in the middle of workplace change after change.

I appreciated Salerno and Brock's guidance about thoughts, feelings and behaviors to watch for in each stage and how to interpret their meaning and intentions. I need all the 'how-to' help I can get, and this book laid out for me a sequence of good management and communication strategies in a way that I can understand and now begin to implement to help others.

This concise book is superior to Malcolm Gladwell's best-seller, The Tipping Point. Gladwell's popular book was based on an appealingly superficial premise: that a trend spreads like a disease, multiplying geometrically until it reaches a population "tipping point," whereafter it increases to epidemic proportions. While that handy metaphor describes how a trend spreads, it doesn't really explain why, nor does it explain why one phenomenon becomes an enduring trend while another becomes just a mere short-lived fad. Unlike Gladwell, who is a journalist, Vejlgaard is a trained social scientist. Like an epidemiologist, he examines modern trends under a microscope, discovering the source of their unique power. He detects, moreover, a traceable and predictable pattern that all true trends tend to follow. An especially valuable book for professionals in advertising, marketing, and product development, and for all the rest of us who want to better understand the material forces that shape our lives.
Stephen Bertman, author, Hyperculture: The Human Cost of Speed

I was always frustrated with Malcolm Gladwell's book about tipping points because it does not really explain how a tipping point takes place. I find Henrik Vejlgaard's book much more credible, and there are lots of insight that marketing professionals can use. It quite simply delivers the story of the REAL tipping point. It may also be the first book that offers a method that can be used to predict future needs. Good job!

This book is not only important for anyone interested in trends it is also a good mix of entertaining anecdotes and analysis. I can recommend it to all who want to know more about trends and trendsetters.

This book is an eye opener. It explains what a trend is and how it evolves and how it affects us all. The best part is about the trendsetters and where to find them. For years I have been looking for a book that explains what a trend is and now that I found it I feel that all my questions have been answered. I can recommend the book to all with an interest in trends and trendspotting.